Content Retainers
High-quality writing and media that leverages your expertise without taking over your schedule.
From $2800/month (3 month minimum)
Even with a clear plan and topic, preparing content for publication can be frustrating and time-consuming—and the experts most in demand are often the least available. With a Content Retainer, I’ll work with your thought leaders to lighten their load with expert co-writing and wordsmithing.
Short on time? I’ll learn your subject matter inside-out, then draft articles, blog posts, and more—in your voice and at your level of expertise. It’s like cloning yourself…then teaching the clone how to write faster than you.
HOW I WORK WITH YOU
1. Onboard & Prep
I work with your existing framework and calendar, or we can build a Content Blueprint from scratch. For larger programs, I’ll assemble a content team for additional support.
2. Share What You Know
Subject matter expert interviews and asset review, to get the basic ideas and the fine-grained details.
3. Draft & Review
We ghost- or co-write an initial draft for your team to review, amend, or approve.
4. Finalize & Publish
Once it’s signed off, we can publish text and other assets directly, or pass to your team for publication.
5. Strategy Check-ins
What’s working? What could be better? What opportunities are we missing? Bi-weekly or monthly check-ins make sure we’re aligned, engaging the right audiences, and meeting your benchmarks.
Let’s talk about your expert content needs.
Featured Client:
Marc Randolph
Unique Expertise: One of the world’s most respected entrepreneurs and startup advisors.
Objective: Build a large, diverse, and engaged online community of entrepreneurs, to lay the groundwork for future projects.
Content Solution: Original and co-written blog posts, regular high-quality LinkedIn content, web copy as needed — resulted in an engaged, 300K-strong online community after 2 years.