Video Prototypes that Bring an Interactive Whiteboard to Life

A Fortune 100 Tech Company

2014

UX Strategy - Script Writing - Video Direction - Art Direction

Results

  • Videos shared widely within the company, leading to further development.

  • Within two years, a line of digital whiteboards based on this concept became a mainstay of their growing educational hardware category.

An “Interactive Whiteboard”—it sounds shiny and futuristic, but would it actually work in a real classroom?

That’s the question our client, a Fortune 100 technology company, needed to answer for a wide range of internal stakeholders and potential partners.

Working with a small team of visual and interactive designers, we planned, scripted, filmed, animated, and edited a series of two- to five-minute videos, to clearly show how teachers and students might use this groundbreaking new platform in a real classroom.

Supplementary stories explained the future potential of the technology, and made the case for why it’s worth long-term investment.