A New Vision for Personal Shipping

WIRED Magazine & Ziba Design

2014

Content Strategy - Narrative Prototyping - Writing - Video Direction

Results

  • Featured in WIRED and Fast Company magazines

  • Featured on MSNBC

  • Drove incoming new client inquiries for six months after publication

The editors at WIRED challenged a team at Ziba to redesign the most mundane, overlooked activity we could think of. So we picked personal shipping. Starting with the observation that most shipping tasks are simply information management, we asked what it would look like if all that data were made digital, and how that could transform the experience.

A mixed team of visual, industrial, and interaction designers collaborated under a central guiding narrative to show how it might work.

The Signet concept replaces stamps, addresses and trips to the post office with a single, beautiful laser-etched seal and app. This enables a service that moves the entire informational part of shipping online, making a package as easy to send as a text message.

Concept and video featured in WIRED, Fast Company and on MSNBC.