Content for Innovators

Protagonist helps you tell the stories that bring new technologies, products and services into the world.

If you’re a founder, a technologist, a consultant or a designer, you’ve got something unique to tell the world.

We help you say it clearly.

We use narrative to get you to the right user experience faster, and keep your multi-talented team aligned toward a common goal.

Every great experience story has a hero. And it’s not you, your product or your brand—it’s your user.

We’re content specialists with a solid grounding in design and technology.

Or if you prefer: designers and technologists who know how to write.

So we’re uniquely positioned to solve your communication challenges, whether that’s

telling the story of work you’ve done,
clarifying expert insights you’ve uncovered, or
making a complex product or process accessible.

What We Do

Thoughtful long-form articles for major business magazines, trade publications and more. Deeply researched and collaboratively written, to balance technical sophistication and broad accessibility.
Here are a few examples of what we’ve helped put into the world.
Owned media, published on your website, LinkedIn, Medium, or in-house publication. Smart, persuasive writing that makes an argument only you can make, and sticks around for years.
A great insight is the gift that keeps on giving.
Words and pictures that show what you’ve done, in a way that new clients and collaborators understand.
You did the work, we help tell the story.
Everything from editorial strategy and planning to drafting essays and conducting video interviews.
There’s nothing like a steady stream of smart content to stay top-of-mind in the minds that matter.
Whether it’s wrangling the results of a massive research effort or refining an annual report, we’re comfortable at whatever length and level of detail your audience is looking for.
“Narrative Prototyping” we sometimes call it: using written narrative as a cheap, fast, flexible, all-encompassing tool for fleshing out new product and service experiences.
Curious? Here are some examples.
Narrative is a uniquely powerful tool for UX strategy, and we’ve taught design teams around the world how to use it.
Hour-long talks lay out the ground rules; one- and two-day intensives give design teams the skills to use narrative themselves, to align complex user experiences.
Design thinking and its components are critical skills today—not just for designers, but product managers, executives, and more. We design curricula customized to any organization’s needs, then develop that into functional teaching tools, including videos, interactive lessons, and written and visual assets.
Writing a book is a marathon, not a sprint, and a good support runner can make all the difference.
We’ve got a solid track record of working with creative professionals with big ideas and aspirations, channeling that brilliance into outlines, proposals, chapters, and ultimately published work.
Scripting, interviewing, editing, and even the occasional voiceover.
If video is the best way to make your point and sway your audience, we can make that happen.

We’ve worked in the design, tech, and creative worlds for nearly two decades. So we understand the innovation process in a way few content or marketing agencies do.

We’re not afraid to get up to speed on new tech, new models and new approaches, fast. And then slow it down, open it up, and make it relevant and clear for the rest of the world.